Elvira: Loyal Mistress. Published in Arts News. Cassandra Peterson has played Elvira, Mistress of the Dark — horror hostess, sex symbol and bankable brand — for over 30 years. In an industry full of exploited starlets, she's turned the tables and built an empire. To paraphrase Jay-Z, she's not a businesswoman; she's a business , woman. Ahead of Peterson's appearance at Supanova, we talked to the Halloween icon about what your costume really says about you, her years as a 'virgin groupie', and why she turned down Hugh Hefner. Halloween is fast approaching.
When the Mistress of the Dark was a bohemian queen
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Eyes that look like heaven, lips like sherry wine That girl can sure enough make my little light shine I get a funny feelin' up and down my spine 'Cause I know that my Elvira's mine. Tonight I'm gonna meet her at the Hungry House Cafe And I'm gonna give her all the love I can She's gonna jump and holler 'cause I saved up my last two dollars We're gonna search and find that preacher man. Occupation Actress and TV hostess. Spouse s Mark Pierson? Cassandra Peterson born September 17, is an American actress best known for her on-screen horror host persona "Elvira, Mistress of the Dark". She gained fame on Los Angeles television station KHJ wearing a black, gothic, cleavage-enhancing gown as host of Movie Macabre, a weekly horror movie presentation.
From a girl putting on a show to a showgirl
Once the Elvira character took off, Peterson quickly demonstrated her business acumen. She owns her Elvira character percent: so, all calendars, pinball machines, films, books, etc. Cassandra Peterson actually gained experience prior to Elvira with The Groundlings, the famous Los Angeles improvisational group. In fact, it was her comedy experience that got her the Elvira role in the first place. The director had spotted her doing comedy with The Groundlings, and this gave her an edge over the other girls who auditioned. When Cassandra was three years old, she was severely burned by a kettle of boiling water for making Easter eggs. Scalding 35 percent of her body with third degree burns, it left permanent scars on her neck and shoulders. Cassandra said kids in school were cruel towards her disfigurement and made fun of her. It was this cruelty that led her to look into drama classes and theater as an escape. Perhaps, if not for this tragic incident, she would have never pursued a career in the entertainment industry.
The A. Club recently spoke with Peterson about the many ways Elvira has been marketed over the years, for better and for worse. It may even be more open at the chest, if you can believe that. Good luck! AVC: When you were a girl, your mom ran a costume shop. Did you ever imagine having a costume of your own? Everyone thought I was a total freak.